Promoting walking and cycling

Last Friday the UK secretary of state was asked a question about encouraging people to walk and cycle more. Details are here . A short simple question leading to a short simple answer: "The Department promotes walking and cycling through the Change4Life campaign, and works with the Department for Transport to encourage active travel."

As it happens I quite like the 'Change 4 Life' campaign and I know the Health sector is doing stuff to support active travel. But here is the cycling page on the Change 4 Live website: http://change4life.icnetwork.co.uk/bike4life . Do we honestly think people will read this and take up cycling?

I am very supportive of Bikeability. But is that it? Is this all the advice Change 4 Life has to offer?